> It's not necessarily bad, but in tech, not actively growing is tantamount to shrinking.

Dont we frequently complain that the primary driver behind ensittification of products is the need for perpetual growth at any cost.

I understand the need for growth but if the market is saturated and profits are stable, then may be thats a signal that they need to innovate or branch out into other/adjacent tech without making it worse for their existing customers. But leaders take the shortcut.