Are they running paid marketing campaigns for Gitlab ?
It's so unfortunate that Gitlab is a complete mess, that GitHub has no real competition now. I can only think that few months to a year from now there will be _something_ that works on an enterprise scale.
I'd consider self-hosting GitHub Enterprise before putting my team through the pain of Gitlab.
Self-hosting forgejo under tailscale + mirroring public repos through GitHub
Has worked wonders for me :)