I feel like many of the comments missed the point or didn't read the article. What I believe this article is stating (and I've read this many times during my PhD for various reasons), is that the input data distributions affect how many transistor state changes there are during multiplication. Since these events are a large portion of energy loss/heat generation, the clocks won't be throttled as much for certain data patterns.

There was a workshop paper from SC24 that did more experiments around this I believe. I can't find it now though.