Can you really say they're scarce if they're printing 5x as many, by your own words?
Look I agree with you, kids find YouTube videos about really compelling IP really compelling! But that is the story, with Pokémon cards and Labubu. Artificial scarcity, which a bajillion games try to do, most of them failing, doesn't alone move the needle on appeal. It's basically meaningless as a design choice. That's what you mean by artificial, the perception of scarcity, maybe, which everything collectible tries to do, and to me, is not really why kids find it appealing or care of whatever.
It's just the part of the product that you understand. That is what I am trying to say. You don't know why they find Pokémon appealing. You have no idea. You understand the gacha part but it doesn't really matter. It's easier to see this when you try playing really popular Roblox games, it really hits you how poorly you understand appeal.
> Can you really say they're scarce if they're printing 5x as many, by your own words?
All the local stores that sell random packs of Pokemon cards are sold out. So is Amazon, etc. If I wanted to buy some right now, the only way I could do it is through scalpers. So yes - they are scarce.
I think The Pokemon Company is very intentional about how many cards they print. As many as possible without saturating the market. I'm sure they employ people with degrees in business and economics whose job it is to figure that out.
> You don't know why they find Pokémon appealing.
That's not true. I like Pokemon. I have a Pokemon sticker on my laptop. I understand that there is intrinsic value to a Pokemon game, figurine, and even a cool holographic trading card. But the reason people are buying random packs from scalpers which usually just contain worthless junk cards is the hope of scoring a rare card. It's the scarcity.
That's also the reason they are sold that way instead of just selling you the cards you want as singles. If I could just go out and buy any special art card for $100 direct from The Pokemon Company (a huge margin for them), it would completely tank prices and ultimately demand.