Because your competitor can now produce 10x more work with the same resources that your company can only produce 1x, therefore in short order your company isn't competitive and will cease to exist.

> Why? I don't need 10x more stuff. I'd far rather spend 10x less time working.

It's a free market - if you can find someone willing to hire you to work 0.5 days a week, and are happy receiving the same income you do today, you can do so.

But your living standards won't improve, while everyone else's will, and by 10x.

And the people you are competing with to buy housing, a car, consumer goods, healthcare, food, and everything else - people who want to work 5 days a week - will have 10x more money than you. Resources like housing, which are supply constrained, will seem to go up dramatically in price relative to your income, and you'll be living in a slum.

Does that still sound like a good idea?

Sure the consumer won't consume 10x more, but they're still going to reach for the better products.

And let's say that work is correlated with quality. Company A wants to spend 10x less time working, while Company B works 10x more. Company B therefore has a better product than Company A, so eventually Company A goes away. The consumer still consumed the same amount, but they switched to the better product.

> Why? I don't need 10x more stuff.

If everyone had said this 100 years ago we wouldn't have the Polio vaccine, air conditioning etc.

There are lots of problems in the world and there are still a ton of incentives to fix those problems. Yes there is also greed, scams, and exploitation - but that's never going to go away