If you're in a market where a competitor can cut their costs to produce the same quality product, end customers don't know (and if they knew, 95+% of them don't give a crap) how rich you've helped your employees get.

If someone else can make it more efficiently, there's a powerful force for you to also have to improve to match that efficiency.

"Why is the airline experience so much worse than 50 years ago?" "It's massively cheaper per seat-mile, and consumers in aggregate reveal that they prefer the cheapest price that online travel searches, so airlines deliver to that preference."