Before Facebook, I used Friendster. Years later, I read how Friendster execs were too busy patting themselves on the back and flying around on private jets to get around to fixing the horrendous site lag of sometimes a minute to even sign into the web app. How could a company's leadership be so foolish? I understood this paled in comparison to the doomed arrogance of IBM's leaders when I read stories about IBM's downfall in the delightful book In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters.