Main advantage of air launch is that you can better match your target inclination or perhaps even orbit timing - just drop the rocket at the right time in the right direction over the ocean. With a fixed launch site you always need to adjust for some difference of your point of origin versus the orbit you want to achieve.

It helps a bit more than you imply, though: if you can launch from a higher altitude, you have less atmosphere to plow through. That lets you use more of your propellant to speed up instead of to push air out of the way.