> I suspect that the amount of customers willing to pay for some weird API access or We Connect offering is rather limited
I tend to agree. But the counterpoint is Tesla. They charge for API access, and there are several businesses that exist to make that data available to customers. I don’t know how valuable it really is, but it’s working. My wife would pay Ford for the level of data she was getting from TeslaFi but instead she gives it to MileIQ. It’s not huge but that adds up.
That's my line of thinking with the "bundled into some other solution". It doesn't make a ton of sense for an individual to buy API access, but other companies could provide a service built in the API, and they are the ones paying VW.