Is it specializing though? If both you and them have built your business on the latest Opus.. where is the specialization?

"From the ground up" used to be a moat, but if the LLM marketing materials are to be believed, Joe Lunchbox can slop-code a 95%-equivalent of any SaaS over a weekend with a $100 subscription.. so why would it ever make sense for a business to pay a non-trivial recurring expense for something they can do themselves?