I have a theory that about 97% of developers and managers completed the cookie consent (or whatever) on their own product 5 years ago and hence never see it again, and they have no idea how bad the experience for new customers actually is.

So the developers and bosses all think they're doing a great job and they've got a carefully curated homepage, even though the regular users get a cloudflare captcha, then a cookie modal, then a newsletter modal, then an install-our-app modal, all blocking their access to the 'buy product' button.