During ZIRP they discovered that the way to lead companies nowadays is to become a maxxer of whatever current fad is, and the more you maxx the better. And then when things change and you're wrong, you'll be a strong leader and, in ZIRPs case fire everyone you over-hired, with AI will be similar.
Why be a normal guy that waits to see what happens and is measured and pragmatic when you can get attention basically through the whole cycle by being the earliest adopter, adopt it to the maxx, then also be the loudest big brain when the tide changes and be praised for "taking hard decisions" when you revert everything you said so far?
The fakemaxxing economy.
A special case of the more general cringe economy we're in. The dumbest, most outrageous ideas win, amplified by social media. Say stupid sh*t loudly, be wrong, profit.