I have lots of choice (I own the company) but I'm still not going to switch from Claude until I see evidence that the alternative is meaningfully better. So far I don't see that evidence. In the past I've looked at using competitive products and it turned out to be a painful experience (Cursor didn't work at all on my computer, Google thing -- whatever it was at that time -- required dependencies I wasn't willing to install). I'm sure these issues have been resolved since but why would I spent time kicking the tires of another product just to have it work "as well"? Claude's cost to me is minimal so there's no cost savings to be made.

fwiw nobody "marketed to me". I picked Claude because friends were using it with great success and they helped me get started with suggestions on prompt style. Before that I'd played around with various LLMs for coding but not done any actual production work.