> OpenAI wants to be more of a Google. It’s increasingly seeming like consumer may not be as good of a play here

OpenAI has openings right now for "AI Deployment Engineer"-style positions, which is a role where they embed that employee in one or more customer's businesses. E.g.:

https://openai.com/careers/ai-deployment-engineer-startups-s...

I think this is the right way to go about it. Getting AI integrated well is more of a consulting package than it is a technology/code thing. Just handing a business a model+API will not result in high-quality or long-term relationships. This AI transformation is the most invasive possible thing I can imagine for a business. You really need a human on site to help the other humans across the treacherous organizational and psychological bridges.