Modern tech companies think the solution for ad relevance is data collection. This is the justification used by Google, Meta, and others for trying to learn as much about a user as possible.

I think the golf magazine example is the way ads should be. Eliminate all data collection and advertise based on context. It doesn’t make any sense that a YouTuber making construction videos is advertising for AG1 and VPNs, but it would make sense to advertise for Home Depot. This is more in line with how advertisements work on traditional broadcast TV.

I know a guy who used to run a forum for the saltwater fish tank hobby. He was mostly regional people. His site had ads from local businesses that these people actually used. Each year he’d host various events and these same companies would show up to sell coral and whatever else. It was a 2 way relationship, connecting willing buyers with local businesses. Exactly what marketing and advertisement should be.

I don’t see a lot of ads thanks to using Kagi, YouTube Premium, and some other paid services. I won’t subscribe to a streaming service that will also show me ads, I draw a hard line on this. I think I’d be slightly less opposed to ads if the business of data collection behind them wasn’t so creepy and off-putting. The ad-to-content ratio also has to be reasonable. I think everyone of a certain age has had the experience of flipping through a magazine and finding out it’s 80% ads. That’s not pleasant.