I understand the moral argument, yes tell me about your product or company from time to time, can be interesting or even funny sometimes but it should stop there.
I always use an adblock where possible. 1. I've seen too much ads trying to straight up serve malware. 2. I'm definitely not okay with the ad-industry data aggregation tracking my every move online.
Plus the algorithm is kinda dumb: I see you bought a mattress, how about another one, every day, for the next months? I was curious once about a product I would never buy but now, weeks later, I still have ten companies paying ads for the same product, each one claiming to be the real deal.
I still use google news on mobile, no adblock there, some publications are okay, others are, well... I take a screenshot when there's 0% of content on the screen → OnlyAds/NoContent folder.