It seems pretty obvious to me that this situation was being treated more like a disruptive passenger issue than an actual terrorist threat of a real bomb. So more like the Minneapolis plane diverted to Wisconsin the other day because of an unruly passenger. They took everyone and their devices through screening after deplaning, and it sounds like they found the teenager who owned the device. That was the point of turning around.
They probably do have to treat it seriously just in the unlikely chance it turns out to be some mentally unstable person's way of legitimately making a terroristic threat. But it also needs to be treated similarly to a drunk and violent person who needs to be duct taped to their seat until they can get handed off to the authorities.
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Terrorists doing completely stupid stuff, like naming a cellphone "bomb" that they plan to use to control a bomb is par for the course. Forgetting to turn off bluetooth is a plausible next mistake.
Terrorists have a pretty long history of making these kinds of basic operational errors, and if you don't act like they may be real, you miss the opportunity to disrupt/prevent these operations.