There is plenty of companies already firing people due because of AI, or at least, that's why they proclaim.
There is also plenty of freelance / artistry type people who would of had work before (i.e creating Halloween, mothers day, Easter, etc) promotional material which is now just outsourced to AI. You see some of the biggest companies on Earth posting AI stuff for special event, etc.
Most aren't at the stage of using full AI "art" for advertisements (except maybe Coke) but some of these companies would already have full time artists, which they've bypassed. Their jobs are not forever and eventually will get killed.
> There is plenty of companies already firing people due because of AI, or at least, that's why they proclaim.
AI is clearly a scapegoat. If you are a CEO who is pressured to show results but can't improve revenue in this economy and can't downsize because of the red flags it represents to investors, AI represents a unique opportunity to enjoy a two-for-one special and both cut staff and portray themselves as leaders in the sector that's achieving massive efficiency gains.
Even FANGs are toning down their rah-rah AI propaganda, and Amazon goes as far as to ask their SDEs to stop with the AI bullshit and just try to use it purposefully.