> will be different 3, 5, 10 years down the line.

Possibly, but it's not a necessity. Click baiting (i.e. yt videos) has evolved to stable standards, that's at least my impression.

Also, products often only get improved until they are "good enough", not until they are "good". It happens, but then they just iterate towards the "how bad can I become" baseline from the other side.

AI companies generally are not in the "let's make the best AI possible" business but in the "let's make the most money" business. This just hasn't fully manifest because they get flooded with VC.