I explicitly bought a high-end matte TV (Samsungs S95D) because of the coating - I like having light in my living room which means a lot of reflections from windows and other lights.

Matte coating pretty much solved all my issues with glare and reflections and I don't have to sit in darkness while watching things anymore, it's great. The tradeoffs are negligible and appear in situations where other TVs would be unwatchable. It's been a bigger QoL upgrade than actually switching to OLED.