This is ridiculous. What if instead of LLMs the author made it so that you get your project erased if you used NVidia? And meanwhile it doesn't make a dent in the actually damaging practices the model providers are conducting.
Protesting is important and should happen. The idea is that it'll make people's lives difficult so they pressure leaders and companies to change their practices. Believing that this will happen and by public outcry companies like Meta, Anthropic and OpenAI will change their ways is delusional.
The cat is out of the box. If you want to make a difference in the world either join these companies and change things from within or you open your own company that'll push a viable ethical model. That and vote better for more ethical leaders. What we see in the world is partly because we have olygarchs in power. Anything else is childish behaviour and the authors should think hard about growing up as adults.
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I am reminded of the Sway tiling window manager. When I tried it, years ago, on NVIDIA cards it refused to start unless you passed a "--my-next-gpu-wont-be-nvidia" flag. I remember that even then that seemed pretty childish (particularly for something like a WM). Apparently they eventually renamed it to the more neutral "--unsupported-gpu".