when you're not just doing small patches (like Greenfield work), and you have multiple developers, it can be unreasonable and wasteful to do what you describe. say we're redoing the way memory management it being done, or changing a foundational api. A and B could go through master, but they'd have to redo a whole bunch of work. Or we could make an integration branch where A and B hash things out together and only push to master when their work is done. you can also see how this allows a lot more back and forth about the places where the designs interact rather than 'I got in master before you, so you get to eat a multi-day merge and I'm outta here'

this kind of interaction shows up more in a 'release' based model than CI environment, and one where the cost of testing is non-zero (because we're actually doing testing). I know that's not a very popular model, but not all software development is CI websites.