The terminology is art vs content. Anybody talking about "content", by definition, do not actually care about what that content is, just that it is contained into something they charge for.
Your point is valid (and I make a similar one frequently), but it doesn't gain from being presented as good term vs bad term use. It's the context that makes it pejorative.
In the context of advertisers, content is just what you deliver for a price (Netflix, Disney), or against which you slap advertising (Youtube). You want more of it so you can charge more, and care little what fills this content pipeline.
This is a great example of when pulling out a dictionary implies that you've lost the argument, because if people were using the word in the same sense as the dictionary definition, you would have no need of the dictionary to “prove” the meaning.
No I don’t think that’s what I’m going for.
To me content often implies a kind of volume of work. Always be posting. Don’t miss a few days or your viewers go elsewhere. Lots and lots of content!
The concerns of a product are the salability. Is has to fit perfectly into a 22 mins slot. It can’t upset the wrong people. It has to fit the mood and culture that our advertisers want. Etc.