This is a great initiative. HOWEVER, THIS IS NOT NEW. This has already been tried and tested successfully in Singapore.
https://www.nea.gov.sg/corporate-functions/resources/researc...
Seems like you’re referring to the same initiative - https://blog.debug.com/2026/05/debug-expands-in-singapore-bu...
More generally, it's known as the sterile insect technique and you'll find plenty of campaigns with some googling.
Original Singapore results from Debug in 2019 - "greater than 90% reduction in release areas":
https://blog.debug.com/2019/11/singapore-collaboration-achie...