Apparently if you're a YC alum you can get to the top of the front page of HN posting an advertisement to go read someone's paywalled Wall Street Journal op ed, with a broken link when you click "read the rest".
It’s Jason Zweig, the Wall Street Journal personal finance columnist, not a YC alum.
This is spelled out on the FAQ page:
https://news.ycombinator.com/newsfaq.html