Do you want to click through and spend money on the ads?
If not you aren't really working towards them paying a lot for ads, right?
Maybe? Depends on what the ads are for. Obviously I'm not going to buy something I don't actually want just to support the site I'm on, but I have no particular objection to buying something I discovered through an ad if it's something I would buy anyway if I discovered it organically.
>Do you want to click through and spend money on the ads?
Nobody "wants" ads, but they do want the free content they get today, which are funded by ads.