This advice could be represented as a table:

                   They Want Lies   They Want Truth
                   +--------------+---------------+
     You Tell Lies | become rich  | ???           | 
                   +--------------+---------------+
    You Tell Truth | go broke     | make a living | 
                   +--------------+---------------+

Notice how the upper right quadrant is left out of TFA. If you end up there, I don't think things end well for you.

Maybe telling lies isn't such a great business idea after all?