This advice could be represented as a table:
They Want Lies They Want Truth
+--------------+---------------+
You Tell Lies | become rich | ??? |
+--------------+---------------+
You Tell Truth | go broke | make a living |
+--------------+---------------+
Notice how the upper right quadrant is left out of TFA. If you end up there, I don't think things end well for you.Maybe telling lies isn't such a great business idea after all?