As a guy that started experiencing moderate hair loss in his 20s, I spent countless hours researching the Turkish hair transplant industry.
It's a case of having the right people at the right place, at the right time. Turkey have some of the leading doctors and clinics in this field, and have had for years. They were also located in a place which was close to both customers from Europe and the Middle-East, and could offer FUE (Follicular Unit Extraction) procedures at a very nice price.
Even the very top doctors there were charging a relatively modest price, compared to their (more) western colleagues. And I guess with the sheer volume they'd go through, they discovering new best practices, techniques, etc. along the way.
Back when I did research on this, now 15 years ago, the industry was starting to really take off. This was reflected in the prices that the best clinics charged. Some of them jumped up 50% in a short time, when photo-driven social media like Instagram started blowing up.
And then a whole industry sprung out of it. Many excellent clinics, tons more mediocre (to horrendous) ones that are only trying to compete on price.
Guess this also goes for the dental industry there.
Did your research turn up anything about the hacked medical devices that the article is talking about? Is that not relevant to the industry at large too? Seems like that kind of could have been a "make it or not moment", or no?