It's amazing you can get an iPad for $349 and a Macbook for $599. Even the plastic 2009 macbook alone was $999 at the lowest. Very strange to see a company do this when everything else just seems to have gone up and up.
It's a smart move. I started using a Mac as a student in 2007 with a cheap Mac Mini and then I was so enthusiastic that I also got the white plastic MacBook, so that I could use Mac at the university.
Since then I have bought countless MacBooks and some other models (I like to refresh every 1-3 years and then my old model typically gets passed along to other family members).
Trying to get students to use your product is a good strategy.
Also, people tend to mix pricing increases with inflation. When I my first iPhone 3G, it cost 500-700 Euro if you were able to get your hands on one without a subscription (remember when iPhones were provider-exclusive?) [1]
An inflation calculator for my country tells that this is 753-1054 in current Euros. The iPhone 17 is now sold here for 839 Euro new. Same ballpark.
[1] https://www.iculture.nl/nieuws/iphone-3g-als-los-toestel-87-...
Someone who uses a MacBook Neo in School/University probably has a much higher chance of getting a higher-end MacBook later on.
I think the craziest thing is that a macbook for $599 that's more powerful than nearly anything they had offered a decade ago (except probably ram amount), and even after adjusting for inflation (which is like 35% from 10 years ago) means the price dropped at least $1500 for a comparable. (People may correct me if I'm wrong)
My understanding is that Apple has been seeing market share issues at the low end, especially in education. Since everybody has a phone, the "casual" computer market is full of Chromebooks at cheap laptops. Laptops are a tool (again?) instead of a necessity.