I wonder if they're losing money on the actual units to get more people into the ecosystem?
Leaving money on the table, as opposed to losing it. They make a decent buck on the hardware, but could have charged more (though likely would have sold fewer units).
no chance
actually i am thankful that microslop is losing more than apple. They could've made better OS than macos by not adding candy crush or copilot slop.
I don't think so.
For most people in the Apple ecosystem, the iPhone is central and the Neo is another useful (but secondary) companion device. Not unlike the Watch and Airpods.