I just went through a similar discussion in my $WORK (traditional finance company on NYSE with average IT expertise) and I think the thought process is as such: it's one thing to just give your stellar dev/hacker a beefy GPU server and run whatever model they can run; it's another thing to maintain such platform for company wide. You would need human resource (likely way above normal software dev paygrade) to understand and maintain such models, maintain backend, availability etc. All these extra hassle make it just easier to pay a top tier external lab + slap a reasonable spending limit on everybody.