"The Stones of Seeing do not lie, and not even the Lord of Barad-dûr can make them do so. He can, maybe, by his will choose what things shall be seen by weaker minds, or cause them to mistake the meaning of what they see."

It really is the perfect name. It's exactly what I would have chosen, if I hated the company and was given a choice of names. But it's a terrible product name for any media literate customer.