It's too damn tempting to not use. You have a magical machine that, on command, will spit out the answer to your question in 10 seconds, whereas you'd need to spend hours to do the assignment the Good Old Fashioned Way. Even students who aren't just there for the prestigious degree are falling victim to this.
When you're up against a deadline - and unless you're very good at time management you're frequently up against a deadline - it's going to be an irresistible lever to pull.
In times past, cheating would mean copying an answer off the Internet or off a friend, both of which are easy to detect. More sophisticated cheaters might spend an hour rewriting the solution to make it less obvious they cheated, but at some point the cost of cheating (time + risk of getting caught) starts exceeding the cost of just doing the assignment. AI changes this - you get a customized answer that doesn't show up in a database with no extra work.
The thing is, students fail to realize just what using AI robs them of. Struggling with the assignment is the entire point. You don't learn if the assignments are too easy; you need to have some challenge to push your brain to understand the material more deeply and to build those pathways to apply the knowledge in novel ways. You become more efficient and effective over time as that knowledge settles in and you get more proficient - one of the reasons why time-bounded exams still make sense (being fast is also a proxy measure for understanding).