To be clear, you don't need to top up (only click the link or try a search) _and_ do the captcha. You can _either_ top up for a month, _or_ do the proof-of-work captcha (should just be clicking a checkbox and giving it a few seconds).
The reason for the higher barrier of entry is bots/abuse. Up until a few weeks ago we didn't even have the captcha option. Without any kind of identification, it's impossible to prevent automated/bot signups, and they can abuse the system to oblivion.
I understand that's not ideal, though I hope it still makes sense!
I'm not making a freaking account before I can even run a single search.
You may want to clarify that in your FAQ, which states this in the very first entry:
> Unfortunately, due to the fact it's too costly to properly avoid bots and other automated tools from abusing our service, we don't offer a free trial.