sorry to hear that's been your experience. i actually joined through an acquisition about a year ago and one of the main things we've been focused on is the dashboard and overall dx.
sadly "hostile ux" is a phrase i've heard more than once and we're working hard to improve. if you're open to it, would love to hear more about the issues you've be running into
The dashboard UX has improved a lot lately but one thing that drives me absolutely nuts is that I get rate limited all the time using it.
For example, I had to recently change an env var we had on a handful of apps and opened them all into new tabs and made the changes and about half way through I started getting rate limited. This has happened to me many times and I've reported it to support and in Discord but it still happens.
One other big complaint is support is non-existent. We sent many support emails (on business plans) and I'm pretty sure we've never gotten a reply. Same for posting in Discord. It's pretty disheartening to build your business on Cloudflare and have no confidence support will help you when you need it.