Yes, Ian doesn't do any bullshit with ad block detection or blocking. The site works fine with ads blocked. I'm reminded that there should be a tiered ad block tool. I would like to be able to not block traditional ad banners (an img tag and a link, maybe with an affiliate ID), like the ones on the sidebar of Ian's site, while still blocking the surveillance ads like Google serves. I know traditional ad banners don't perform all that well, but, as a user, they don't bother me at all...and, I'm far more likely to click them if they're really relevant to the site I'm looking at.

Honestly, the old way of doing ads was also The Good Internet. No surveillance, the people placing the ads needed to actually think about where to spend their money, the sites had to decide personally whether the ad fit their audience and ethics. The ad surveillance networks launder all the ethical questions into a wash of hateful attention stealing and tracking user behavior.