They are desperate, all of media is desperate.
People want news online, and they do not want to see ads, they do not want to pay a subscription.
So if you are media company and want to stay afloat, you need to appeal to the people who are either willing (or don't know otherwise) to load ads or willing to pay a subscription. In both cases, it's in large part people on the fringe. Not your average person.
>they do not want to pay a subscription.
This is wrong in 2026. Lots of people want to pay. See: TFA
What they don't want is and _still_ see ads, get hassled by needy marketing emails. See: TFA
If you're saying "we're gonna show you ads and datamine you because you're getting it free", then when I do pay, you have to take that stuff out. Try to have your cake and eat it too = sub canceled, adblock on, ad nauseam enabled.