Do you know how cheap it is to run a website?

NYTimes is probably spending less than $1-2,000,000/m to run their tech systems including the salaries of the tech people that keep it up and running. They made $2.82B in 2025, an increase of OVER 50% since 2020.

https://www.tickergate.com/stocks/nyt/revenue

Just shy of $2B of that money came from subscriptions alone, advertising was just over $500m of their income.

They're not hurting for money, and they're not bound to their advertisers.

I don't know why they can't offer an ad-free tier just for people who want the news and no bullshit.