The people working in (traditional) media are lagging behind the online world.

Twenty years ago - back in 2005–2006, when the world was just going massive online - they had to explain to newspaper owners what the internet was… and some of them simply fell behind.

In general, we should value all “traditional” media, because what passes for news today are flash-in-the-pans that may not be here in 10–20 years - it has generally been found that links have an average lifespan of 10 years, which means that “today’s new, great, free, independent” news may not be here with us in 10–15 years.

(I’ve been doing really small b2b media for 25 years, so I know how it hurts when a PR agency comes to me - having been paid by a client - and “begs” me to publish their article for free.)