The P&L of every software company has an R&D expense (R) in a total cost (T). We can debate what R is, and R might be approaching 0, but it is not 0.
This does not mean that R is on the only cost (T-R grows over the life of the company). It does not mean that, even if R were 0, you could launch a product. But R is a real cost.
“I do believe that cost of producing code is approaching to zero, and that means hundreds or even thousands of offerings will exist in every shape, way and form we can imagine.”
What proportion of T does R need to be to see thousands of Ashbys appear?
Ashby is a good example to discuss because it is serious software for serious businesses, it isn’t a calorie counting app. Serious business expects so much more out of their suppliers than software, Ashby is so much more than a bunch of code.
So, a thousand people generate their own ashbys, then what? Are companies like Shopify and Ramp going to trust their ATS to some person who generated some software in a day?
I agree that the cost of building software has gone down a lot and that lowers the barrier to entry for building a software business. I completely disagree that the market could support even 10x the number of companies in each vertical, let alone 100x or 1000x.
You could clone Ashby today and go to Ramp and offer them a 50% discount on whatever they’re paying Ashby and there is zero chance you win their business. You could clone Ashby and the add 10x the features and go to ramp and offer a 75% discount and there is zero chance of you winning their business.