he's a comedian; his entire job is standing up in front of people and saying shit and having a message. thats... the point.
it's not nameless widgets or whitelabel switches where you can just ignore it.
> having a message
I don't think most comedians really have any cogent "message", nor do I think that's part of the job
I promised you every single individual business could say the same thing. No product has any value if people don't know about it.