Where am I missing that from? The linked Wikipedia article explicitly states that it’s not designed for this.

How is the food unhealthy? By having lots of fats? Or high salt? Or high sugar? Is it perhaps the ingredients that make it unhealthy?

I have no idea what you're trying to say here. What it sounds like you're saying is that it is possible for processing to make a product unhealthy, and unlikely for processing to make a product more healthy.

What other people are saying is that this communicates almost nothing. What it does is allow people who are doing very bizarre things to food to hide among people who are doing pretty well known, well-tested, and ancient things to food. It's literally an argument to ignore the specifics, it's an argument for ignorance.