Microsoft has their own Durable Task framewor[1] for that kind of stuff, and it supports both running as a self-hosted standalone service like temporal, and running serverless on Azure Functions. It actually predated airflow, temporal, etc., IIRC.

This one seems to be more database-specific use case. The advantage is probably that you can track the exact state of the job in the database itself, rather than having to cross-reference the workflow log with the codebase and trace through it line by line to figure out what the state is. Plus I assume it's less overhead and latency, and operationally one less thing to spin up.

[1] https://learn.microsoft.com/en-us/azure/durable-task/common/...