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siren2026today at 5:59 PM3 repliesview on HN

I wish Adyen was as good at marketing and hype as Stripe was.

Stripe is really good at making themselves look like a way bigger deal than they are.


Replies

theturtletalkstoday at 6:19 PM

A big reason Stripe got big was because they got their YC cohorts to use it. Payments before that was complicated and even though PayPal existed, most people didn’t know you could process credit cards like Stripe, you don’t need a PayPal account or wallet. It’s why they bought Braintree and that added even more confusion.

The lesson is, marketing to developers works. And the best way to market to them to by making their job easier.

show 2 replies
Orastoday at 6:10 PM

Which part that makes them look bigger than they are? Which services are larger than stripe?

0x59today at 6:13 PM

Stripe has a useful tool and markets it well. With that said, I'm glad there are other options.