The actual 'performance' of the product is usually the last thing that matters to the consumer. People happily put up with all sorts of bullshit while complaining about how bad the product is usually for a number of reasons. A lot of engineers get trapped in the idea that if your product is simply less enshittified than all the competition then they should win the product market battle. But product marketing has little to do with those things and more to do with getting the product in front of actual users and making the user imagine using your product every day. We're in an attention economy, if you can't grab a users attention then your product means nothing.