This is dumb. Don't do hard things, do things which have a high ROI.
I could try to swim across the Pacific Ocean, walk across Siberia or consume a family size portion of McDonalds in a single sitting. All those things are hard. All those things have zero to negative ROI.
Doing hard things won't get you anywhere. Most hard things are useless. And a lot of the most valuable things are not hard at all.
To be a contrarian, you could possibly become very famous if you swam across the Pacific Ocean or even walked across Siberia. Not sure on the McDonald's though, might be harder to get sponsorship for that.