I have some friends who, since their high school days help some older acquaintances in upgrading their PCs, choosing laptops and phones, helping with setup etc and these older folks have comfortable money and pay him very well above what would seem reasonable. But the trust and years long relationship matter to them.

Llms are great today for buying advice but there are some incentive issues for the future, ads etc. But in some cases the human contact will remain important. In large corporations it's also similar. The money is peanuts either way, and it's worth them for the peace of mind. But this may not hold forever, especially if the more AI literate generation gets to more senior positions.