He's not a loser; he's done some really fun work that many people use daily. I've used his range mapping trick in multiple projects/papers. It's elegant.

It sounds like he's gotten bad advise about how to market himself /or/ this is being marketed to people who have bigger checks to write and whom he believes will be responsive to this kind of marketing. As an academic, it rubs me very wrong - I think it's detrimental to the field when we get into h-index stacking contests or citation count comparisons. But I don't know what incentives he's responding to, which seems important for putting this stuff in context.

(as an aside, it turns out that polars + fastexcel is about 10x faster than pandas + openpyxl for searching that dataset, if anyone else is curious what he was actually talking about. :)