At some point moving up the luxury scale the price is less about product and more about buyer psychology.
I can sell a ripped t-shirt, but that same product coming from an upscale exclusive boutique owned by so-and-so’s wife is participation in a whole ecosystem with lots of signalling to other buyers in the same financial strata.
At some point moving up the luxury scale the price is less about product and more about buyer psychology.
I can sell a ripped t-shirt, but that same product coming from an upscale exclusive boutique owned by so-and-so’s wife is participation in a whole ecosystem with lots of signalling to other buyers in the same financial strata.