alt Hacker NewsI looked and went, "WTF is that? Looks like a record cutting machine"
Scrolled down
WTAF
I'm a total TE fanboi, I have the OP1F and OP-XY, they're everything I ever wanted and my MPC and Digitakt haven't be touched in months. And the Digitone Keys is unplugged propped against the bookshelf. It's extraordinary how addictive these two little synths are for making things happen.
The APC-2, however, is a fascinating outcome of what happens when you have a bunch of creative people who like - and can - do things that are new to them and make them new to others. It's no wonder they keep getting asked to do cool stuff like Panic's Playdate, Baidu's Raven, Nothing Smartphones and Headphones.
TE have retained this incredible playful vibe that has long drained from Sony and Apple.
I've heard every lazy comment about hipsters and rich kids who are supposedly their target audience, and the cost of the products, as if the visible ingredients are all that accounting measure. Swiss watches cost orders of magnitude more than TE's amazing inventions, and their only purpose seems to be to remind the wearer how amazing they are when they look at it.
"God, I'm good," thought the Rolex wearer as he glanced at his wrist.
Hipsters will buy anything that looks cool. But that doesn’t mean anything that looks cool was made for them.
> I've heard every lazy comment about hipsters and rich kids who are supposedly their target audience, and the cost of the products, as if the visible ingredients are all that accounting measure. Swiss watches cost orders of magnitude more than TE's amazing inventions, and their only purpose seems to be to remind the wearer how amazing they are when they look at it.
Nobody pretends that high-end watches are anything besides objets d'art and even then not every watch is a Rolex synonymous with conspicuous consumption. TE, on the other hand, has legions of fans that buy this stuff without knowing the first thing about music production just because they think it's cool and want to try it out. Nobody who buys a $700 Tissot thinks it tells better time than a $17 Casio.
I have no problem with any of this. The world needs more aspiring creatives. The fact that you find it appropriate to unilaterally shit on people who have nice watches while being in possession of a $2000 groovebox is, however, as the kids say, "a choice."